Attracting Clients For Your Service
Today's clients are more informed about what they are buying than ever before.
Books have been written breaking down the buying process. But they all boil down to 4 basic steps.
Feeling a need or want.
Researching to get the lay of the land.
Whittling down the choices to a few.
And finally buying.
By the time prospects get in front of you, they pretty much know what they want... but if your business
didn't stand out during the research phases, you're not even in the running for the sale.
The art of marketing is being in front of prospects during those research phases with a message
that makes your business one chosen finalists. This means having the right message, for the right audience,
in the right place, at the right time.
So how do your prospects find out about you?
Do they need to see a sign for your service when they pass you on the street?
Or do they find you through primarily through referral? If so, from whom?
Or do they research you on the internet?... or maybe the newspaper.
Before you can answer that, you need a clear picture of who your prospect is. In today's world,
your website will be the second stop in their research. But they won't find that
unless they found about you some way during their initial research.