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The very first step in an SEO campaign is to identify who specifically you are trying to attact... in other words, your target audience. You may, in fact, have several target audiences... in which case you want to separate them in your mind, so you can distinguish what the groups have in common... and what makes them different.

Most web sites appear homogenous... in other words they have a common theme and message. But, you should consider designing your website with two things in mind... first, the different audiences you could be looking to attract... and second, what you want them to do when they get to your site.

Let's look at audiences first. If you were providing party services... you serve two different groups... possibly parties for young kids, as well as theme parties for adults. In this case, kids party portion of your site might be interactive with games and pictures, while the adult portion could appear more refined.

You also want to consider what you want your visitors to do once they find your site. Of course, we want our prospects to contact us... but defining what you want your visitors to do is also impacted by where they are in the buying process at the time of their visit. re they just looking for ideas or information... have they narrowed there search to prices... or are they looking to sign up.

With search engines... your site will be found depending on the questions being asked... which in turn depends on where your prospects are in the buying process.

So, the first steps in search engine optimization are to know your audience... and know what you want them to do.