Since 2002
- Tampa Bay - Clearwater - St. Petersburg -
(858) 336-1240

 

 
Videos and articles on service marketing
and internet marketing fundamentals.

Internet Marketing - SEO, SEM, PPC

Series intro - Producer bio

An introduction to the series and the producer.

Service Marketing - intro

Marketing and sales are terms that are sometimes interchanged. They are not the same.

Attracting Clients

To attract clients, you first need a clear picture of who your best prospect is.

Positioning Your Service

Narrowing your focus can increase your prospect base

How to Position Your Service

How to differentiate your business from your competition

Productizing Your Service

Package your service to make the intangible tangible.

Managing Expectations

Both you and your client must share the same expectations of your service.

Service Marketing - General

Internet Marketing Intro

Internet marketing is only one part of an overall marketing strategy

Internet Promotions

Internet promotions consists of your website, on-line advertising, and search engine marketing.

Search Engine Optimization

SEO activities are designed to get your website found by prospects searching for you.

SEO - First Steps

The first step in search engine optimization is to know who your prospect is and how they search for you.

SEO - Keywords

Keywords are the terms that your prospects use to search for services like yours.